Looking Back

In Secrets of the Greatest Snow on Earth, I discuss the origins of the phrase Greatest Snow on Earth and was able to trace it back to an article written by Tom Korologos in December 1960.  More recently, I stumbled across an early advertisement using the phrase that appeared in the October 1967 issue of Skiing that I thought you might enjoy.  

In the foreground (bottom) is Catherine's Pass, Albion Basin, and the Sugarloaf area of Alta.  If the area looks remarkably underdeveloped, you're right.  The Sugarloaf lift was installed at Alta in 1967.  In all likelihood the photo was taken in 1966 (or earlier) before the lift was installed.  Sunnyside was installed in 1970.  The Albion chair was installed in 1963, but is blocked by the lower portion of Mt. Wolverine.

Just to add further to the nostalgia, here's the cover of that issue of Skiing.